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Warming Up The Wayback Machine - February 20, 1964

Levy's_2193e.jpg

(The bread was okay, but the ads were priceless and were on every bus, subway, construction site and billboard in New York in 1964)

One of the perqs of having a sound archive is the effortless ability to pull things at random, on a whim, and just listen. As someone pointed out to me, there's history all over the place, and no matter how inconsequential any particular day seems to be, something is always happening.

Case in point - I decided to randomly grab a news broadcast from February 20, and the first one to fall into my hands was from 1964. Not an earth shattering day in the big scheme of things, but a day where events happened.

This newscast, an hourly from ABC Radio starts off with the Civil War in Cyrpus, the ongoing dispute between the Greek and Turkish Cypriots with the British Army stuck somewhere in the middle. This particular day also sees a ceasefire, which is declared as the broadcast is happening. The next item deals with the border dispute between Algeria and Morocco.. It had been a hotbed of violence and unrest since the late 1950's and a key element in the continuing Independence movement on the African continent. Then things turn domestic with the New Hampshire Republican Primaries between Barry Goldwater and Nelson Rockefeller. The broadcast winds up with a piece on the newly installed monarch, King Constantine of Greece.

Just a typical day - like all typical days. And all typical days are loaded with history.

The broadcast is run complete and in its entirety as it was broadcast with no edits. I say that because in 1964 Cigarette advertising was still going strong and the jingles are catchy. This one is for Camels. If you find it offensive, it's only the first 45 seconds of the newscast, so you can forward through it.

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56 Comments
larue's picture

Was a time in my youth in the restaurant biz when I'd Walk A Mile FOR A Camel. :D

Lovin your stuff, thanks for sharing.

bobbquackenbush's picture

James W. Loewen who wrote the book "Everything Your History Teacher Taught You Is Wrong" has a great project in his audio book. You get a map and draw a circle with a radius of 2.5 miles aroud your house. Then you look in that area for any posted piece of history and try to find documentation that will support it or refute it.

Living in Salt Lake City has made the practice a real eye opener.

Evet's picture

We don't need help. We are not invalids. We don't have limited mental capacity.

That was the attitude brewing back then towards the establishment.

Evet's picture

took over their universities and said we don't want to be STUPID.

That was great.

Evet's picture

the Baby Boomers came back from the land, clipped their pony tails, discovered venture capital, real estate investment trusts, securitization of "consumer" debt, and the Hamptons. Greed was good.

And now we do Red Carpet!


Diabolus est Deus Inversus

Evet's picture

education reduced to cartoon proportions.

and always interesting to look at old newsmagazines (Time, US News, Newsweek) for the 'conventional wisdom'.
Similarly, I served as the Board Secretary for a nonprofit, and was always amused to look at old minutes: the same issues (often discussed in the same language) arose again and again. I would try to get other board members interested in reviewing old minutes, but never really could....
A lot of history just disappears in noise.


I wouldn't belong to an organization that would have me as a member...

bilhelm-x's picture

"Camel toe".

Evet's picture

event in that time period was when the Beatles landed at JFK.

lewisclark's picture

(The recent arrival of The Beatles) really was the real Big Story of that particular time period in terms of lasting cultural impact. It was the Shot Heard 'Round the World, the place where for most Americans and for the world in general, the era that we think of as "The Sixties" really jumpstarts.

Hell, conservatives are still trying to put the genie back in the bottle and roll time back to some date prior to February, 1964.

Which goes to show "The News" isn't always what's being reported.

The events happening then in Turkey, Cyprus, Morocco have all faded. Nelson Rockefeller is dead, as is Barry Goldwater (although the folly of his radical economic philosophy, which did eventually come to pass under Reagan and Milton Friedman, are finally catching up to us).

back then. Seems like an eternity nowadays.


"Parachutes are allowed in checked or carry-on baggage, but may not be worn in flight."

---Southwest Airlines

dylanwalker1's picture

... Give me a fucking break, will you please.

ysbaddaden's picture
)O(

I prefer Asthmatic Aardvark.


Diabolus est Deus Inversus

miss_kitty's picture
Hey

That's 'Old Scrotum Face' to you!

Shoeless's picture

Heh, A cigarette ad that actually promotes the value of second hand smoke.

miss_kitty's picture

...and they are mild."

school in SoCal, circa 1977, had a cigarette machine outdoors where anyone with the requisite change (or a coat hanger) could get smokes. And our high school (1979-1980) still allowed kids to smoke on campus--oh, the humanity...


"Parachutes are allowed in checked or carry-on baggage, but may not be worn in flight."

---Southwest Airlines

MR Bill's picture

And they didn't get rid of the student smoking area until the late '80s. (I smoked my first doob there in '73). And didn't ban smokeless tobacco until the mid '90s...


I wouldn't belong to an organization that would have me as a member...

fastfeat's picture

in the early '90s. At the information desk, the secretary had an ashtray about two feet in diameter with what must have been about three packs worth of butts. The elevators also had functional (and full) ashtrays.


"Parachutes are allowed in checked or carry-on baggage, but may not be worn in flight."

---Southwest Airlines

ysbaddaden's picture
)O(

Diabolus est Deus Inversus

Paul McCartney and Stevie Wonder could have made a bundle selling the rights to "Ebony and Ivory" for Tareyton to use as a jingle in their ads.

ysbaddaden's picture
)O(

I would say Gauloises.


Diabolus est Deus Inversus

ConcernedCanuck's picture

Man oh man. It must truly suck to be one of those evil smokers. Being blamed for all the world's diseases and deaths without proof. Just heard on the radio yesterday, that some new women's group is fighting the evil tobacco advertising industry. Now, maybe I'm missing something, but I haven't seen a tobacco ad in decades until now on this site. Not in magazines, not on television, nowhere. But you can catch wonderful jingles and comedic ads from Bud, and Pfizer!

fastfeat's picture

In the States, tobacco ads are still allowed in print media, though not on TV or radio.


"Parachutes are allowed in checked or carry-on baggage, but may not be worn in flight."

---Southwest Airlines

Shoeless's picture

the cigarette media blitz one receives when they walk into any convenience store.

ConcernedCanuck's picture

Right down to the cig packages have to be hidden behind the counter, no advertising allowed and hasn't been in years. It is also against the law to smoke in construction work trucks, and in your vehicle if anyone under 16 is in car.
Also, any purchases of cigs requires photo ID and you must look 25. Although, you can go to the Liquor or Beer Store and not see measures as strict.
They are talking of making it against the law to smoke in your own home, although not sure how they'd enforce that one. But will they ban them outright? Not on your life. At $10/pack the tax income from cigs is huge.

fastfeat's picture

What is the approx. exchange rate vs US dollar nowadays, CC?


"Parachutes are allowed in checked or carry-on baggage, but may not be worn in flight."

---Southwest Airlines

ysbaddaden's picture
)O(

I paid $20.00 for an entire CARTON of Gauloises Brunes non-filtered about a month ago.


Diabolus est Deus Inversus

miss_kitty's picture

no one else wants them.

:P

ConcernedCanuck's picture

your dollar is worth $1.26 Canadian, or our dollar is worth basically 79 cents other way.

mr teaspoon's picture

"If you find it offensive, it's only the first 45 seconds of the newscast, so you can forward through it."

:lol: I'd love to smack the person in the face who would be offended hearing a cigarette jingle when listening to a 1964 newscast.

ysbaddaden's picture
)O(

Diabolus est Deus Inversus

tiktokklok's picture

Funny how Jews consistently swear that "Jewish" is NOT a race, yet a Jewish baker runs an ad insinuating that a black kid couldn't possibly be Jewish. That's news to Sammy Davis Junior, huh?

ysbaddaden's picture
)O(

It's not that they couldn't possibly be, just not necessarily so.

It's probably more of a riff on kosher kooking.


Diabolus est Deus Inversus

Perhaps you would prefer this kid eating a slice of Levy's rye?

tiktokklok's picture

Well, he does look more Jewish now, doesn't he? His folks are probably as tolerant of Jews as Jews are of Palestinians.

upchuck's picture

Breaking bread is historically seen as a symbol of equality. You do not invite people to eat with you that you do not like..

.


"Parachutes are allowed in checked or carry-on baggage, but may not be worn in flight."

---Southwest Airlines

tyree's picture

well as a kid when thier was only radio lucky strikes had a comercial saying lsmft, lucky strikes means fine tobaco, i guess my generation were the first text messengers because the kids on the playground would say lsmft, and it means lets fug muh fingers tired! ah the good old days!

miss_kitty's picture

We made it Loose Strap Means Floppy Tit! Of course we were girls.

he he i did not know that, thnx for the memories,!

tiktokklok's picture

...said that LSMFT meant "Lord, save me from Truman."

casper46's picture

Even with the way back machine, Repuplics couldn't keep their promises.

ysbaddaden's picture
)O(

Diabolus est Deus Inversus

id bet that 9 out of ten doctors still prefer ... chesterfields!

just prior to ww2 pepsi had a catchy jingle on radio, ... pepsi cola hits the spot twelve full ounces thats a lot twice as much for a nickle too ...pepsi cola is the drink for you, nickle nickle nickle ! with ww2 it went up to ten cents!

hax147's picture

Hey John

Notice the correspondent in Cyprus back then was Bruce Morton who spent much of his career at CBS and went on to CNN before retiring ... Also notice how LONG the reports are in comparison to the short news nuggets that are used today ...

h

tiktokklok's picture

Brylcream, a little dab will do ya,
Brylcream, you'll look so debonair
Brylcream, the gals wil pursue ya,
Simply rub a little in your hair

Halo, everybody, Halo
Halo is the shampoo that glorifies your hair
Halo, Halo, Halo
So, Halo, everybody, Halo
Halo, Halo, Halo

Pamper, Pamper, new shampoo
Getle as a lamb?
Yes, m'am
Pamper, Pamper, new shampoo

You'll wonder where the yellow went
when you brush your teeth with Pepsodent

Brusha, brusha, brusha
New Ipana tooth paste
Brusha, brusha, brusha
Ipana for your teeth
Teeth? You sure are right!
Ipana for your teeth

N-E-S-T-L-E-S,
Nestle's is the very best
Chocolate

I just can't say it often enough: I LOVE Gordons Wayback Machine!

Bitter Bud Hussein's picture

Those old jingles are the best - too bad they don't seem as original as they used to be these days


Before enlightenment - chop wood, carry water. After enlightenment - chop wood, carry water.

saturday morning kids programs, cream of wheat is so good to eat that we have some everyday we sing this song it will make us strong and it makes us shout hooray for all the familys breakfast you cant beat cream of wheat ... now back to ...lets pretend with nila max, the explorors club jack armstrong the all american boy , brought to you by wheaties the breafast of champions

night time programs the shadow] one step beyond] i love a mystery] the fbi in peace and war] jack benny ] fibber magee and molly] the fred allen show]charlie mcarthy and mortermer snurd] daytime shows ,young doctor malone ] ma perkins brought to you by ivory soap the young and the restless] dark shadows] inersantum misteries , this is your host raymond speaking mohhaha

randy g's picture

Some of the Jerry's Famous Delis in Southern California feature on their walls large painted versions of Levy's Rye Bread print ads. Though many of the delis have undergone remodeling over the last 5 years or so, I think the Marina Del Rey and Costa Mesa sites still have these paintings up. (They all used to have them.)

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